	Week 1	Week 2	Week 3	Week 4	Week 5	Week 6
Creators live	0	5	10	10	10	10
Creator videos / week	0	35	70	70	70	70
Landing pages live	1	2	3	4	5	6
New ads / week	5	6	8	8	8	8
Unique experiments	2	3	4	5	6	6

Every ad is shown in the feed with its landing page. Switch the size:

sSuperpowerSponsored · 02 · The number

My doctor said my labs were normal.

My doctor said my labs were normal. Here’s the one number she didn’t order.

MY RESULTS

Ferritin—OUT OF RANGE

TSH—IN RANGE

ApoB—IN RANGE

Illustrative mockup: the creator shows their own real result.

superpower.comMembership · $349/yrLearn more

Lands on → /Builds on “For $349 a year, I got the one number my doctor never even looked at.” Creator shows their own number.

sSuperpowerSponsored · 03 · Stack

Stop guessing your stack.

I was spending money every month on supplements with zero proof. So I tested.

Vitamin Dkeep

Ironkeep

Magnesiumask care team

B12already in range

Illustrative. Creator states only their own results.

superpower.comMembership · $349/yrLearn more

Lands on → /Builds on “What if half your supplement stack isn’t even doing anything?” (4 versions).

sSuperpowerSponsored · 04 · Meme: Drake

Annual physical vs. this.

“Your labs look normal, see you next year”

150+ lab tests across 2 blood draws$349 a year

superpower.comMembership · $349/yrLearn more

Lands on → /Meme · Drake. Clear template rights before paid.

sSuperpowerSponsored · 06 · Liver

Before your next cycle, check your liver.

I ran a peptide cycle and never checked my liver.

LIVER

ALT—IN RANGE

AST—IN RANGE

GGT—OUT OF RANGE

Illustrative mockup: the creator shows their own real result.

superpower.comMembership · $349/yrLearn more

Lands on → /Builds on the rotator cuff ad (13 versions, 6 IDs). No dosing talk; the creator’s own markers only.

sSuperpowerSponsored · 07 · Meme: Surprised Pikachu

Every “you’re fine”.

Me: skips bloodwork for three years
Me, still tired every afternoon:

superpower.comMembership · $349/yrLearn more

Lands on → /Meme · Surprised Pikachu. No outcome claim. Clear template rights before paid.

sSuperpowerSponsored · 08 · Total T

My total T was fine. This one wasn’t.

My total T was fine. This was the number that wasn’t.

HORMONES

Total T—IN RANGE

Free T—OUT OF RANGE

SHBG—IN RANGE

Illustrative mockup: the creator shows their own real result.

superpower.comMembership · $349/yrLearn more

Lands on → /Builds on “My total T came back good. 736 ng/dL.” (9 versions).

sSuperpowerSponsored · 10 · Meme: Starter pack

The biohacker starter pack.

The biohacker starter pack

A ring that tracks your sleep

Nine supplement bottles

Opinions about seed oils

Zero bloodwork

superpower.comMembership · $349/yrLearn more

Lands on → /Meme · Starter pack (text-only panels). Syncs Oura, Whoop, Apple Health per the site.

sSuperpowerSponsored · 11 · Review

“I was being responsible.”

“I left the appointment feeling like I was being dramatic. I wasn’t being dramatic. I was being responsible.”Camelia, 29

superpower.comMembership · $349/yrLearn more

Lands on → /reviewsVerbatim from the homepage. Never edited or stitched (cut list).

sSuperpowerSponsored · 12 · Meme: Always has been

About that physical.

“Wait, a standard physical only tests about 15 biomarkers?”“Always has been.”

superpower.comMembership · $349/yrLearn more

Lands on → /how-it-worksMeme · Always Has Been. “~15 biomarkers” is the site’s own comparison. Clear template rights before paid.

sSuperpowerSponsored · 13 · Steps

Four steps.

01Build your baseline

02See what matters

03Build your protocol

04Retest and refine

150+ lab tests across 2 blood draws · $349/yr

superpower.comHow it worksLearn more

Lands on → /how-it-worksTheir four steps, verbatim.

sSuperpowerSponsored · 14 · Gift

Give the gift of health.

Give the gift of health.Gift a membership

superpower.comGift a membershipLearn more

Lands on → /giftGift angle, from Teva and Cole’s story on the homepage.

Concepts only, not live ads. Photos are crops of superpower.com screenshots, low resolution: replace with originals from Superpower before any use. Four of fifteen are memes on third-party templates: clear rights before paid. Every claim is from the approved sheet; nothing from the cut list.

Disturbance	Likelihood	Impact	Owner	Gate (proposed)
Winners tire out	High	High	Danilo	Best ad CPA +20% over 7 days → rotate
Claims under litigation	High	High	Superpower legal	Cut list enforced; 48 “100+ from one draw” ads retired
Medication and peptide talk	Med	High	Superpower + Danilo	No dosing or stop/start advice on camera
Typical-result framing (FTC)	Med	High	Superpower	“Results vary, see your clinician” in every caption
Q4 auction costs	High	Med	Danilo	CPM +30% vs Sept → scale only winners
US-only eligibility	Med	Low	Danilo	International slots faceless or explainer
Support complaints in comments	Med	Med	Superpower	Approved reply; route to support in 24h

Line	Value	Status
First-year membership	$349	Fact (site)
Gross margin	50%	ASSUMED, replace in week one
Refund rate	5%	ASSUMED
Marketplace in 90 days	30% at $80, 30% margin	ASSUMED
90-day CAC ceiling	$173	= 349 × 50% × 95% + 0.3 × 80 × 30%

Week	New ads live	Test budget / ad (proposed)	Creators posting	Your CAC target
1	5	$750	0	Set with you, day one
2	6	$750	5	Set with you, day one
3	8	$750	10	Set with you, day one
4	8	$1,000	10	Set with you, day one
5	8	$1,000	10	Set with you, day one
6	8	$1,000	10	Set with you, day one

Concepts tested / month	Hit rate (assumed)	Winners / month	Spend each winner can hold (assumed)
20	5%	1	$30,000 / mo
40	5%	2	$60,000 / mo
60	5%	3	$90,000 / mo

Channel	Open when (proposed)	Why wait
TikTok Spark Ads	A roster post beats 3× its account median	Boost what works organically
YouTube Shorts	Day 1 as a free third copy	Same clip
Employers	Out of scope	Separate sale
Google / YouTube paid	Not checked	Set with you, day one

Day	Keep going if (proposed)	Stop or change if
45	Organic cost per 1,000 views $5 or better	The program stops
60	$3 or better, one video past 100K organic	Stops, or drops to the best two creators
90	$1–2, breakouts every month	Stops

Piece	Exists today	Missing	Forced order
Claims	Site copy updated to 150+ across 2 draws	One creator sheet; old ads retired	1st
Creative	651 ads, fast re-cuts	Real creators with real results	2nd
Creators	Trybe/Dub links; @killitwithkenz fronting 6 ads	A daily roster	2nd

Figure	Source	Type
651 ads; 373 in 7 days; 17 past 30; 48 “100+ from one draw”	Meta Ad Library, 28 Sept 2026	Fact
$349/yr; 150+ across 2 draws; 2,000+ Quest	superpower.com	Fact
4.5 from 361	Trustpilot, 28 Sept 2026	Fact
60% found something missed (n=143)	superpower.com	Brand survey
Function v. Superpower, 2:26-cv-00810	C.D. Cal., filed 26 Jan 2026	Fact
Margin, refund, marketplace attach	Danilo	Assumed
Creators, budgets, gates, ramp	Danilo	Proposed

Piece	What it is (proposed)
Roster	10 creators under 5,000 followers, at least 50% US
Output	7 short videos a week each, from their own accounts
Platforms	TikTok and Instagram Reels; YouTube Shorts as the third copy
Content	Their own real results only
Claims	Approved sheet + cut list, 24-hour review
Paid	Breakouts whitelisted
Measure	Cost per 1,000 organic views, then members per creator link

Driver	What we do
Volume	7 a week each
Variety	A different marker and segment per creator
Speed	Drafts reviewed within 24 hours
Selection	Scored monthly; weakest slot replaced
Hooks	The number in the first 2 seconds

#	Ad (ID)	Running	Real hook (verbatim)	Our version
1	Peptide / rotator cuff (28162603203409520)	18 days, 13 versions / 6 IDs	“I tore my rotator cuff about six months ago.”	“I ran a peptide cycle and never checked my liver.” No dosing.
2	Total T 736 (1089741830088135)	10 days, 9 / 3	“My total T came back good. 736 ng/dL.”	“My total T was fine. This was the number that wasn’t.”
3	Men on TRT (1145209434736552)	10 days, 5 / 2	“Here’s what no one tells men on TRT.”	“Things I check besides total T”
4	“Good” T, still off (1453407720218325)	10 days, 4 / 2	“Your total T came back “good,” so why do you still feel off?”	Stitch a “my T is 700, I’m fine” post
5	Supplement stack (1611598640314106)	10 days, 4 / 2	“What if half your supplement stack isn’t even doing anything?”	“I tested before buying another bottle”
6	Stack dialed in (3579523155548589)	10 days, 4 / 2	“You think your supplement stack is dialed in?”	Rating my stack against my bloodwork, part 1 of 3
7	ADHD meds, year one (1415718064011516)	10 days, 4 / 2	“I spent a whole year on ADHD meds that weren’t working.”	Own story only; no advice to stop medication
8	Didn’t need ADHD meds (1430413795682329)	10 days, 4 / 2	“I didn’t need the ADHD meds my doctor put me on.”	Only if a creator has this story; else swapped
9	“It’s genetics” (1079689361518772)	10 days, 4 / 2	“People look at my results and say it’s genetics.”	Gym, protein, sleep, and bloodwork twice a year
10	“You want to know my stack?” (1108626181744662)	10 days, 4 / 2	“You want to know my stack?”	Reply-to-comment: bloodwork first
11	Nutritionist (1104628535390185)	10 days, 4 / 2	“…no symptoms doesn’t mean you’re fine.”	Small-account dietitian, general education
12	“On set one day” (965209449285522)	5 days, 5 / 3	“On set one day, my pants didn’t fit.”	“The day I stopped accepting ‘you’re fine’”

Channel	Why
Your own members	They have real results
Trybe / Dub sign-ups	Already raised a hand
Collabstr health / UGC	Portfolio first
Logged-in TikTok search	#trtjourney #perimenopause #hashimotos #bloodwork

Filter	Test
1 · Real results	Screenshot of their own dashboard
2 · Claims test	One brief from the sheet
3 · Trial	Two paid weeks
4 · Score	Reliability, craft, compliance
5 · Retainer	Winners continue

#	Handle	Followers	Why they fit
1	@sydkpri	1,165	Low-ferritin video ranks on two topic pages
2	@jamieallyson	2,095	Low-ferritin video; does brand deals. Canada: check eligibility
3	@thespooniehomestead	2,923	“Doctor said I’m fine” fit; check recency
4	@killitwithkenz	1,277	Already fronts 6 Superpower partnership ads: the template
5	@thelauradallolio	366	Sensitive (active cancer diagnosis): human review first

Band (proposed)	Retainer / month	Videos / week	Cap incl. bonus
US premium	$800–1,500	7	$1,500
US standard	$500–600	7	$1,000
International, on camera	$500	7	$1,000
International, faceless	$500	10	$1,000

Line	Videos	Views
Ordinary at 500	~293	~0.15M
Breakouts at ~250K	~6	~1.5M
Viral at ~1.5M	~1	~1.5M
Total	~300	~3.1M → ~$3.40 per 1,000

Creator	Band	Posts	Median views	Best video	Cost / 1,000	Bonus	Status
Creator 01	US premium	7	4,200	62,000	$3.40	+$50	Keep
Creator 02	US standard	7	2,100	8,900	$6.60	$0	Watch
Creator 03	US standard	7	3,800	41,000	$3.15	+$50	Keep
Creator 04	Intl faceless	10	1,600	5,200	$7.80	$0	Replace
Creator 05	US premium	6	5,900	118,000	$2.30	+$50	Keep

Period	Creators (proposed)	What happens
Week 1	0	Claims sheet, recruiting, test briefs, warm-up
Week 2	5	First five live
Week 3	10	Same video on ten accounts to test the hook
Week 4	10	First Monday report; whitelisting candidates

Review: Superpower vs gold

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Rebuild request

Application — Growth

Who I am

What I built

What I’d do here

Month one

150+ lab tests across 2 blood draws.

It starts with a health check, then so much more.

Your membership includes so much more.

No medical jargon or PDFs.

60% said Superpower identified something previously missed.

Changing outcomes and lives.

2,000+ Quest locations, or at home.

7 reasons Giannis chose Superpower over a standard checkup.

We guide you to what you need.

Led by doctors with 40 years of health and longevity expertise.

Give your team control over their health.

Who members are.

Frequently asked questions.

Spend up. CAC flat.

Growth plan · ten parts

One number to protect. Seven ways it breaks. Three moves.

Only variety absorbs variety.

Seven disturbances, scored, owned, gated by a number.

The ceiling. Five lines, with the assumed ones labelled.

The test ramp. The blanks are yours to fill on day one.

Whatever your CAC is, creative volume is what moves it.

Where the next $100,000 goes.

What has to be true before a channel opens.

Payback is the real constraint, not CAC.

What this covers, and what it deliberately doesn’t.

Gates, written before spend, so stopping isn’t a negotiation.

What exists, what’s missing, and the order that’s forced.

Every number, and where it came from.

Month one is where it starts.

Ten creators. Their own real results. One new script every Monday.

Contents

The whole program on one table

I have built this engine before

What the content actually looked like

What makes a creator program perform

What a roster actually ships

Twelve videos we’d remake

The part that makes this hard, handled first

How we find and test them

Five creators we’d recruit first

The model in one screen

Upside only where it earns it

Will it pay back?

We start with five, then ten

What you get every Monday